SEO AGENCY

You’ve probably heard the term SEO thrown around, but what does that mean? SEO or search engine optimisation is effectively taking steps to make sure your business is recognised on Google or other search engines alike. Why is this important for your business? You need to be seen to make an impact. If Mcdonald’s were hidden behind a building and didn’t have those beaming golden arches on the side of the road, do you think you’d stop to get a big mac? No, you’d probably drive past, not knowing it was even there. Being seen is just as important on the web.

The goal should be to rank #1 on a search engine so your business gets as much organic traffic, eyes and sales as possible. We know that the first five sites listed on page 1 of Google make up for 67% of all clicks, and 75% of users never make it past page 1. What does this mean? If you don’t rank on page one, there is a strong chance you’re missing a large customer base.

Search engines like Google have algorithms in place to make sure they are providing the best possible service to their users. These algorithms determine the usability, quality, and relevance of a website and its content in correlation to what the user is searching for. SEO is a process SEO agencies like Whitehat use to make businesses stand out to search engines and showcase their relevance in their respective market.

The world of SEO can seem complex and daunting (rightly so) and is hard to tap into without the right expertise, and while you can certainly try to tackle SEO on your own, it’s often best left to an agency like Whitehat Agency, who know how to produce the best results and get the most value of your investment.

An SEO agency will work hand-in-hand with you to boost your search engine ranking and your digital presence. They specialise in all things relating to search engine optimisation, from keyword research and content creation to link building and website auditing. They will produce effective SEO strategies and regularly survey the market for changes and updates to ensure you’re continually heading in a forward direction. The right agency will take you up the ranks in search results while increasing brand awareness and website traffic. If you’re looking to take your business to the next level, consider working with an agency that provides these services and more.

The short answer is YES! Search engine optimisation is essential for any successful online business. But why?

According to the most current and up-to-date research, we know that most internet users around the world visit Google at least once a day to get valuable and relevant information.

If you’re looking to grow or scale your business, SEO is the most effective way of getting in front of those users without the higher cost of paid advertising. This affords you the chance to get in front of potential customers and do so in an affordable way that allows you to scale rapidly.

So why else do businesses need SEO to grow? It’s this simple; businesses need SEO because you’re missing out on customers if you’re not on page 1. If they’re not going to you, they’re going to your competitors. You simply can not compete if you aren’t even being seen, remembering that 67% of traffic goes to the first 5 listings on page 1 of google.

While there is no exact time to hire an SEO agency, the sooner you do, the better. Digital platforms are constantly evolving and becoming an increasingly important space for modern business and e-commerce.

With a clear swing away from retail and traditional marketing channels, more users and potential customers are turning to digital search engines as their first port of call in seeking information, expertise, products and services. That’s why SEO is an incredibly relevant and vital tool in harnessing organic traffic and ensuring that you’re maximising your business’s visibility amongst search engine results.

SEO is a long haul strategy and valuable long term investment for any business looking to stand out in their field. Time is an essential asset for SEO marketing, so the earlier you can begin, the sooner you will see results and the more value it will generate for you in the long run.

If you find that your website isn’t performing as you would like losing traffic or rankings, engaging with an SEO agency is crucial as they will not only quickly begin working on improving upon poor performance, they will help you start building the foundations of a solid and sustainable online presence for you and your business.

It depends. Your business objectives ultimately determine the cost of hiring an SEO agency and the suitable SEO services, techniques, and expertise you may require to achieve them. If you find that the bounce rate for your website is high, you may wish to hire an agency for onsite optimization to ensure that your website visitors are staying longer and navigating your website with ease. If you want to build and implement a holistic SEO campaign that requires a greater depth of attention, including content creation and link building, it will require more time and a larger budget. Other factors such as gaining faster results, topping competitors or targeting more popular keywords will also need a bigger budget.

Across SEO marketing agencies, there are generally three types of SEO pricing: hourly SEO rates, monthly SEO retainers, and pay for performance SEO. Depending on your SEO needs and goals, hiring costs can start from anywhere between $1,500-$3,000 per month to above $10,000. Always ensure that you are critical and sceptical of the cheapest SEO options with generous result guarantees. They can potentially be leaning more towards blackhat practices to churn quick results that are often too good to be true. This can harm your business and make it more difficult and costly to repair in the long term.

If you’d like to find out more concerning pricing or discuss possible avenues to help your business realise its digital potential, you can contact us or look at our pricing page.

One of the most important things to understand about SEO is that it isn’t an exact science. Using SEO to build brand awareness, website traffic, and customer loyalty naturally takes time, with consistent testing and strategic implementation needed to get the best possible results.

SEO that garners ‘immediate’ results is often bad: opting for a mixture of shady blackhat practices that aim to manipulate loopholes in the algorithm to climb the search ranks quickly.
While it can, in some cases, achieve initial results, these practices are deemed unethical by search engine guidelines and, if picked up on, can result in some severe penalties that could knock you back further than what you started. They also ignore user experience and don’t do much to ensure that your human audiences engage effectively with your site.

Between website auditing, data collection, keyword research, implementation of SEO strategies and building quality content and links, SEO results can start to be seen anywhere between 4 months to a year. SEO is a continuous process and investment, and many factors can influence the rate at which you begin to see meaningful results. For example, competition can play a large part in the length of time required. More work may be required to catch up to already popular and long-standing competitors.

Technology and search engine platforms are also constantly changing their rules and relevant penalties. Having a website grow too fast can sometimes flag and create distrust with Google, who may be wary of manipulation or unfairly doctored results.

The General rule of thumb for SEO is that slow and steady wins the race.

There are many ways in which SEO can boost your business’s sales and revenue. Search engine optimisation (SEO) helps you generate more traffic. Acquiring more traffic doesn’t increase revenue; however, traffic is very important when discussing SEO ROI.

Here’s why.

You can’t sell a product or service to someone if they can’t find you online. One of the primary functions of SEO marketing is to make your site more visible in the organic search results. SEO does this by getting you out of obscurity on Page 10, 5 and even 2 of search results so that potential customers can find you and buy from you.
SEO helps you attract the right audience so that you’re getting more qualified traffic that are more likely to convert.

Gaining traffic by attracting the right audience is important. A large percentage of your website traffic needs to be; your target customers, customers ready to buy, and people who engage with your brand.
Fortunately, SEO can help you do this. A website optimised for SEO is built inside and out with your target customer in mind. Every image, feature, tool, page design and piece of content is built to appeal to and attract this kind of valuable traffic. Generating targeted and relevant traffic to your site will help to increase your business revenue in no time.

Effective SEO means creating a better user experience for people using your website.
Popular search engines like Google track and monitor how people respond to your site. When users are satisfied with the search result they receive, Google is also satisfied that they have done their job right. More people are finding what they’re looking for and using their search engine more frequently as a result. Google benefits by giving quality sites enhanced visibility in searches. That’s the primary objective behind SEO marketing. It’s a win-win for you, Google and your customers.
This is why good Web Design is critical. When users have a greater experience on your website, they tend to:
-Buy more
-Try new products and services
-Repurchase
-Tell their friends and family
-Leave a great review

These activities generate real revenues for your business. A recent study found that businesses who optimised their website for SEO to create a better, more engaging user experience increased revenue by a massive 400%.

Any business that wants to succeed online needs to invest in SEO. Search engine optimization is an essential part of any digital marketing strategy, and it can be a complex and time-consuming process. As a result, many businesses choose to hire an SEO agency to handle their optimization needs. While there are benefits to doing SEO in-house, there are also several advantages to working with an agency. First of all, agencies have a team of experts who are dedicated to keeping up with the latest trends and algorithm changes. They also have the resources and knowledge to implement complex strategies that can drive real results. In addition, agencies can provide an objective perspective on your website and your marketing efforts. If you’re serious about taking your business to the next level, hiring an agency is the best way to make it happen.

Finding the right SEO Agency and choosing a team to trust with your business can be challenging and arduous. At Whitehat Agency, we are known for our ethical practices and industry-leading results in SEO, and there’s a reason for that. We deeply care about the quality of results we achieve for each of our clients. We treat your business as if it were our own, and we see your business not for what it is but for what it could be with the right SEO strategy.

Our SEO strategies are personalised to the business, the industry, the competition, the search landscape and the constantly updating algorithm. Our team stay up to date with current algorithm updates and are addicted to the rush of seeing a new client climbing the rankings.

We get to know your business and obsess over details, working alongside our clients to select the most effective strategy, explaining why we recommend a specific plan and backing everything up with data.

At Whitehat, we help businesses of all sizes with their SEO; however, our agile nature and versatility keep us sharp and ensure we provide the best results for our clients. The final and most crucial difference between our competitors and us is that we don’t look at SEO as a source of rankings or traffic; we look at it as a source of revenue. The rankings can be fantastic, but the strategy isn’t effective if the revenue isn’t there.